Kabeah, a vibrant olfactory kingdom
If our universe was a movie, it would be Marie-Antoinette, by Sofia Coppola.
The pomp and exuberance of the Court gave way to a touching simplicity, that of an exciting nakedness at the Petit Trianon. The last Queen of France embodies both modernity and a return to the essential.
At Kabeah, the French perfume house, it is this feminine duality that inspires us.
Falsely wise and somewhat rebellious, anyone who ventures into Kabeah's olfactory world comes out of it invigorated. Indeed, she returns to her origins by taking a break from modern life.
Swaying, like its creator Khedija Ben Ayed, between the French and Tunisian cultures, the Kabeah brand flirts between the lolita and the model girl, between mutiny and innocence. Pouting sulky and mouthful, these “paradoxes” make the woman free, liberated but discreet. As a true alchemist of emotions, she knows how to dose, readjust and spritz when necessary.
Behind Kabeah, we find...Khedija Ben Ayed
Kabeah's “Krea” is a young woman who has turned her passion into a career project. After a year of business prep, she entered the tumultuous field of fashion, a challenging environment that makes her grow wings. Once her Master's degree in Fashion and Communication in her pocket, Khedija never ceases to be reminded of the past. Now an accomplished woman, she can't forget her first love. “First love never die”, this family garden in Tunis, intimate, secret, populated with jasmines has never left her.
Khedija has never been able to shake off the long walks in this cocoon of greenery, the adolescent daydreams and her first muses. So the four fragrances she imagined, a kind of family scent album, constitute an olfactory memory where mother, grandmother and granddaughter are linked.
This sacred bond was crystallized by a first 100% plant-based collection, Secret, in which Proust's madeleine was transformed into a few notes of rose, that round, beautiful, voluptuous, feminine and carnal flower.
But behind the scenes of this feminine universe, we find a masculine presence, a father who has always pushed his daughter beyond the dream to reach the creative sphere. The benevolent “daddy” has followed and encouraged his foal in this labyrinth that is creation.
Kabeah is therefore a family story where the smell of the mother and the grandmother overlap under the benevolent eye of a father surrounded by “these” three muses to become one united entity with perennial values.